Radio is not exactly the same radio anymore. In his paper titled, The Perfect Technology: Radio and Mobility, Jonathan Pluskota
explains, “the introduction of alternative mobile listening options over the
past 15 years has questioned and shifted the meaning of ‘radio’ and ‘radio
broadcasting’” (Pluskota, 2015, p. 326).
Alternative options of listening to radio has provided a death to the
radio we knew in the past, but has also provided tremendous opportunity for
creative minds to find new ways to harness the medium.
While blogger Emera Riley explaims, “maybe video didn’t kill
the radio star – but huge corporations did.
No longer does radio champion cultural revolutions or even sick tunes –
for the most part, it consists of top 40, classic rock and country. That’s it” (Riley, 2016). In an article by Neal Rubin, he explores the
idea that radio should look to the past to guide the future, something Fred
Jacobs says could save the death of radio (Rubin, 2014). It is clear that radio is changing and in 5
years it will not be what it was 10 years ago.
Music on-demand services have affected the utility of listening to radio
for music. I don’t believe the medium is
dying off however, I think there is a market for audio content in the form of
podcasts and imbedded media. While it
may be hard to envision radio continuing through terrestrial stations, the
heart of the medium should continue to endure as smart, creative people harness
it for purposes that will keep it alive.
Pluskota, J. P. (2015, November). The Perfect Technology:
Radio and Mobility. Journal Of Radio & Audio Media, 22(2),
325-336. doi:10.1080/19376529.2015.1083378
Riley, E. (2016, October 4).
Radio is Dead and corporations killed it. The
Orange. Retrieved from http://dailyorange.com/2016/10/radio-dead-corporations-killed/
Rubin, N. (2014,
December 4). The Death of Radio: Is it
Time to Plan the Wake? The Detroit News. Retrieved from http://www.detroitnews.com/story/opinion/columnists/neal-rubin/2014/12/04/radio-dying/19867701/
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