Content over SEO

While Search Engine Optimization is an important strand of the digital landscape for those seeking to market content or to advertise products, there is also a future where search engines are more sophisticated and accurate.  Search Engine Optimization exists based on the knowledge of how the algorithms for search engines find content and how to make sure your page takes advantage of the way the algorithm picks out items for a search.  The future for SEO is very murky considering the long strides social media and the internet has made in the past few years.

In the article titled, The Future of SEO, Ryan Lunka explores the future of SEO possibly being obsolete.  The advent of less text-centric content and the explosion of personal assistants has created an internet that is no longer going to be accessed predominantly through web-browsers (Lunka, 2015).  While search engines hold the key to getting noticed now, the idea of optimizing content for search may be quite different.  To deal with this possible seismic shift, communications professionals should make it a point to keep up to date on the ways to prioritize their content to new audiences.  At the same time, they should not devote too many resources in learning the “current paradigm” when it could change tomorrow.  A greater emphasis should be on the content, and making it valuable to the target market.  If content is valuable, it will gain an audience today the same way it will 10 years from now.

Lunka, R.  (2015, February 26).  The Future of SEO in not SEO.  CMS Wire.  Retrieved from  http://www.cmswire.com/cms/digital-marketing/the-future-of-seo-is-not-seo-028239.php