A New Way to Market

Daniel Burrus explained his thoughts about the rise of the Internet of Things in an article for Wired.  He says, “when people talk about ‘the next big thing,’ they’re never thinking big enough.  It’s not a lack of imagination, it’s a lack of observation.  I’ve maintained that the future is always within sight, and you don’t need to imagine what’s already there” (Burrus, n.d.).  The internet of things has already arrived by way of smart devices which have greater functionality than the past models.  Watches, goggles, cars, thermostats, door greetings.  All these things have seen some change over the recent years with greater internet capabilities.

While the Internet of Things is upon us, it is still in its infancy and will continue to grow.  This is a dilemma for marketers who may see the time people spend consuming media may be divvied up and handled by multiple autonomous devices.  To deal with this coming shift, communications professionals need to have a diverse set of abilities which may lean less on visuals and copy and more on audio and other creative methods.  The technology is too valuable to the consumer to be held back and those in the communications industry would do well to think about how to harness this wave of technology in the future.

Burrus, D.  (n.d.).  The Internet of Things is Far Bigger than Anyone Realizes.  Wired.  Retrieved from https://www.wired.com/insights/2014/11/the-internet-of-things-bigger/