Search Engine Optimization

As technology continues to develop, the internet plays more and more of a role in every aspect of our lives.  Content being communicated online should be useful, unique, and professionally presented, but having strong content doesn’t ensure it will find readers once it is published.  Search Engine Optimization is the process of using keywords and titles to ensure the content places high when people use search engines.

Search Engine Optimization has come from something that was important, to something that is vital to content creators and businesses trying to brand themselves.   In an article titled, SEO Basics: 8 Essentials When Optimizing Your Site, Director of SEO for Chicago Tribune/435 Digital, Carolyn Shelby is quoted saying, “skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne” (Edwards, 2013).  Communications Professionals should prioritize their knowledge of SEO and this is becoming a skill set that is necessary for content creators.  Getting more views to your media is the end goal and SEO is something that can reap vast rewards with little actual investment.

[Bluehost]. (2012, January 31). What is SEO and how does it work? [Video File]. https://www.youtube.com/watch?v=tqg3F-8jBec

Edwards, V. (2013, December 31). Search Engine Watch SEO Basics 8 Essentials When Optimizing Your Site Comments. Retrieved November 20, 2016, from https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site